Discover What Makes You Different
Move from generic claims to authentic positioning that reflects your true strengths and resonates with the audiences who matter most.
Return Home
Move from generic claims to authentic positioning that reflects your true strengths and resonates with the audiences who matter most.
Return HomeThrough the Positioning Expedition, you'll gain clarity about what genuinely sets your organization apart. Instead of struggling to articulate your difference, you'll have a clear, compelling positioning statement that your team understands and your audiences recognize as authentic.
A positioning statement that guides all your marketing decisions with confidence
Everyone in your organization telling the same compelling story about who you are
The ability to stand out in competitive situations without feeling like everyone else
You know your organization does good work. You understand the value you bring. But when it comes to explaining what makes you different from competitors, the words feel generic. Your team members describe your organization in slightly different ways. Your marketing materials might emphasize features that don't actually distinguish you. Prospective clients or partners seem uncertain about why they should choose you over others.
This isn't because your organization lacks genuine differentiation. It's because positioning clarity doesn't emerge from internal discussions alone. You're too close to your own work to see what truly sets you apart, and you lack the external perspective needed to understand how you're perceived in your market.
Without clear positioning, you're working harder than necessary in every marketing effort. You're starting from scratch each time you need to explain your value. Your team is uncertain about which opportunities to pursue. And potential clients struggle to understand why you're the right choice for their specific needs.
The Positioning Expedition takes you through a structured discovery process that reveals your authentic market position. Rather than imposing external frameworks, we work collaboratively to uncover what's already true about your organization.
We conduct thoughtful conversations with key people inside and outside your organization to understand how you're currently perceived, what you're known for, and where natural advantages exist that you might not have articulated yet.
We examine where competitors position themselves, identifying overlooked spaces and opportunities where your authentic strengths could provide meaningful differentiation in the market landscape.
Through collaborative sessions, we refine your positioning until it captures what genuinely sets you apart in language that feels authentic to your organization and resonates with target audiences.
Over 8-10 weeks, you'll move from uncertainty to clarity through a series of collaborative checkpoints. This isn't a process that happens to you—it's one you participate in actively, bringing your knowledge of your organization while we provide structure and external perspective.
You'll be involved in discussions that help surface insights about your organization's true strengths. These conversations often reveal capabilities or advantages that have been present but unarticulated, bringing fresh perspective to familiar territory.
Rather than rushing to conclusions, we test and refine positioning options with your team. You'll see options evolve based on feedback, moving toward language that feels both accurate and compelling.
The expedition includes specific checkpoints where we review progress and adjust direction if needed. You'll always know where we are in the process and what comes next.
You'll receive frameworks and guidelines your team can actually use, not theoretical documents that sit unused. Everything is designed for real-world application.
Clear positioning affects every marketing decision you make. It guides website content, sales conversations, partnership discussions, and hiring messaging. Once established, it reduces the time and effort needed for all these activities while increasing their effectiveness. Organizations that invest in positioning clarity typically find that subsequent marketing work becomes both easier and more successful.
Payment terms: 50% to begin, 50% upon delivery of final positioning documentation
The Positioning Expedition follows a proven framework that has helped organizations across industries move from positioning uncertainty to market clarity.
Stakeholder conversations and initial market analysis to understand current perceptions and competitive context
Collaborative sessions to explore positioning options and refine language that captures your differentiation
Final refinement, documentation preparation, and implementation guidance for your team
This process requires genuine engagement from your team. You'll need to make key people available for interviews and collaborative sessions. The positioning we develop together will be based on authentic organizational strengths, not invented differentiation.
Most organizations experience notable shifts in positioning clarity within the first month, with fully refined positioning established by the end of the expedition. The timeline allows for thoughtful exploration rather than rushed conclusions, which tends to produce more durable results.
We're committed to delivering positioning work that feels both accurate to your organization and compelling to your audiences. If at any checkpoint you feel we're headed in the wrong direction, we'll adjust our approach. Your satisfaction with the final positioning is what matters.
Before any commitment, we'll have a detailed discussion about your situation to ensure this expedition makes sense for you. If we determine that positioning work isn't your priority right now, we'll tell you honestly. There's no pressure to proceed if it doesn't feel right.
You'll have complete visibility into our methodology and progress throughout the expedition. No mysterious processes or withheld insights—everything we discover, you'll understand. The goal is building your capability, not creating dependence.
Use the form on our homepage to share a bit about your organization and current positioning challenges. This helps us prepare for a productive conversation.
We'll schedule a conversation to understand your situation in detail, explain how the expedition works, and determine if this approach fits your needs. No pressure, just exploration.
If we both agree this makes sense, we'll establish a timeline that works for your team's availability and begin the discovery phase. You'll know exactly what to expect at each stage.
Most positioning expeditions begin within two weeks of initial contact, though we can adjust timing to match your schedule and readiness.
Let's have a conversation about your positioning challenges and explore whether the Positioning Expedition is the right path for your organization.
Start the ConversationNo obligation. Just an honest discussion about possibilities.
Positioning work often leads naturally to messaging development and ongoing assessment. Here are the other ways we can support your journey.
Once positioning is clear, develop interconnected messaging that guides audiences from awareness through engagement.
Periodic evaluation of your marketing progress with structured reflection and forward-looking adjustments.